Social Media

Content Creation

I have managed social media accounts for three organizations, creating regular content to advance their brand identities.

Social Graphics

Creation of simple, easy-to-read graphics is a staple of a social media manager. I primarily use Adobe Express for this type of work.

Social Media Calendars

Maintaining a steady stream of content is important to maintain brand identity. A regular flow establishes a brand's narrative.

Analytics

Effective management of social media uses data to determine effectiveness. Tools like Google Analytics and built-in metrics in platforms measure the reach and impact of social campaigns.